Digital Media Planning & Buying

Our digital media planners have many arrows in their quivers to ensure you reach the right audience, at the right time, in a way they can respond. Your plan may include:

  • Display/banner ads to build awareness cost effectively with precise targeting
  • Social media ads to reach people in the consideration and preference stage
  • Search ads at the bottom of the funnel when prospects are ready to take action

What it does

Digital Media Planning & Buying includes a full range of tactics across an array of platforms, sites and devices to deliver your message to the right audience at the right time.

What it doesn’t do

We don’t rely on any one type of ad to generate the sustained results your business needs.

How we do it better

Our experienced, strategic media planning, management and analytics experts:

  • Plan and purchase site direct, programmatic, network and other digital formats

  • Leverage Bionic’s media planning tool to streamline efforts and provide consistency

  • Use Google Campaign Manager Ad Serving to ensure your campaigns deliver as purchased
  • Provide online campaign reporting and develop complex tracking systems to measure impact against a variety of dKPI’s

Our thoughts on it

Check out our Insights on Digital Media Planning & Buying:

What it supports

Learn more about the Paid Search within many Digital Media Plans and the added effects of SEO

How it starts

A Digital Media Audit & Strategy engagement will analyze your last year of activity and provide an informed plan within 2 to 3 weeks. Schedule a free, 15-minute consultation with our digital marketing experts to see if we are a good fit to help take your business to the next level.