Accountable Digital: An Experienced Guide to B2B Success

While marketing to consumers is all about the size of the audience you reach, B2B focuses on getting your message in front of the select group of targeted prospects who matter. Our team knows how to find and reach unique audiences and drive response from qualified prospects.

Our founder, Peter Platt, worked at Saatchi’s US B2B lead office and championed many of the earliest B2B digital efforts for clients:

  • Dupont- Led the development of their first website in 1993

  • Eastman Kodak- Oversaw a Professional Film B2B Banner campaign in 1996 on HotWired.com

  • NEC Technologies- Ran a sweepstakes to engage B2B scanner buyers

Succeed By Measuring Meaningful Results

Impressions, clicks and form-fills aren’t real business metrics. We measure success on results tied to your business priorities. Whether you manufacture nanoparticles, RFID devices, handle payroll, or have a new-to-market product nobody is even aware of, we can help generate results that matter.

Use Paid Search to Find Your B2B Audiences

Search marketing can be one of the most efficient ways to capture the attention of prospects in the market for exactly what you offer. As a certified Google Partner, our experienced media team can help you find the ideal keyword set to match B2B audience use. “Batteries” might be a great term for a consumer audience, but “Li-Ion Battery” will garner response from the engineers you need to reach B2B.

Find B2B Results Faster With Agile Outcomes

Agile Outcomes lets you see what actions create the best results for your business quickly and for a fixed cost. We keep adapting until the needed results roll in.

Schedule a free, 15-minute consultation with our digital marketing experts to see if we are a good fit to help take your business to the next level.

BioWorks Logo